Netflix: Leveraging Artificial Intelligence (AI) to Dominate the Streaming Market

Netflix: Leveraging Artificial Intelligence (AI) to Dominate the Streaming Market
Case Code: ITSY139
Case Length: 15 Pages
Period: -
Pub Date: 2024
Teaching Note: Available
 Price: Rs.500
Organization: Netflix, Inc.
Industry: Leisure & Entertainment
Countries: United States
Themes: Artificial Intelligence, Competitive Strategy, Technology in Entertainment,Business Analytics
Netflix: Leveraging Artificial Intelligence (AI) to Dominate the Streaming Market
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In July 2023, Netflix, Inc. (Netflix) – the most popular streaming service in the world – posted a job listing for an Artificial Intelligence (AI) product manager with the salary ranging from US$ 300,000 to US$ 900,000 to enhance the company’s internal utilization of AI. The designated title for this position was Product Manager – Machine Learning Platform (ML) and the location for the role was to be either at Netflix’s headquarters in Los Gatos, California, or on the west coast of the US from where the manager could work remotely..

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