Styched: Re-Thinking Fast Fashion through AI

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: ITSY120
Case Length: 6 Pages
Period: -
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization: Styched
Industry: Textiles & Apparel
Countries: India
Themes: E-commerce, Artificial Intelligence, Operations Strategy,B2C Marketing
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2


In April 2021, India-based technology-driven fast fashion brand Styched launched an exclusive merchandise platform called Styched Life that sought to bring together fan merchandise from varied sectors at one place. Satyajit Hoskote (Hoskote), Head of Business Development at Styched, said, “We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.”

Started in 2018, Styched was a unique D2C fashion startup founded by Soumajit Bhowmik (Bhowmik), along with Saswata Banarjee and Durga Madhab Dash (Dash), through the funds they were able to collect from friends, ex-colleagues, and old clients.

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