Toward Customer Service Excellence: OCBC Bank`s First-to-Market Digital Solutions
| Case Code: ITSY124 Case Length: 12 Pages Period: 2010-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Oversea-Chinese Banking Corporation Limited Industry: Banking Countries: Singapore Themes: Information Systems, Digital Strategy, Customer Relationship Management,Banks and Banking |
Abstract Case Intro 1 Case Intro 2 Excerpts
Initiatives Supporting Digital Transformation
To ensure seamless functioning of digital services and inculcate a digital culture across the organization, OCBC launched a digital training program for employees, strengthened cybersecurity through its own data center, and conducted a training program on cybersecurity for employees..
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