Twiga-Improving Market Access for Farmers in Kenya

Twiga-Improving Market Access for Farmers in Kenya
Case Code: ITSY133
Case Length: 16 Pages
Period: 2012-2020
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization: Twiga
Industry: Food & Beverage
Countries: Kenya
Themes: Supply Chain Management, Entrepreneurship
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

As of 2019, agriculture accounted for 26% of Kenya’s GDP and 75% of the entire workforce. But poverty was rampant among small and marginal rural farmers. These farmers faced a huge challenge in taking the fresh produce to markets in the urban areas where the demand was high. At the other end of the chain were the consumers who paid as much as consumers in developed markets did for fruits and vegetables . The two major problems in the Kenyan agri-business value chain were high rate of wastage leading to high prices, and lack of effective distribution. These were the issues that attracted the attention of Grant Brooke (Brooke), a social economist from the US, who was in Kenya for a research study..

Buy this case study (Please select any one of the payment options)

Price: Rs.400
Price: Rs.400
PayPal (9 USD)

Custom Search