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Case Code: LDEN160
Case Length: 13 Pages
Period: 2012-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : Nykaa E-Retail Pvt. Ltd
Industry :Online beauty Industry
Countries : India
Themes: Entrepreneurship/ Leadership
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Falguni Nayar-Redefining the Online Beauty Space in India

 
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INTRODUCTION

 
In April 2020, at a time when venture capital investments were expected to slow down due to the COVID-19 pandemic, Nykaa E-Retail Pvt. Ltd (Nykaa), one of the largest online beauty retailers in India, raised Rs. 1 billion (US$13 million) in fresh funding from its primary existing investor Steadview Capital. The investment reportedly valued the beauty retailer at about US$1.2 billion, catapulting it into the Unicorn club. According to Falguni Nayar (Nayar), Founder & CEO of Nykaa, “We are grateful to achieve this significant milestone. We deeply value the trust and support of our investors, customers and brand partners who have been instrumental to our success. In the midst of this unprecedented global crisis we are working to ensure all our stakeholders are well served and that Nykaa emerges as a leading retail player in the industry.” ..

 

 
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