Zoomcar, the first start-up in India to flag-off the self-drive car rental as compared to other initiatives that focused on chauffeur-driven services, was founded by two Americans – Greg Moran (Moran) and David Back – in 2013 in Bengaluru, India. Moran paid his maiden visit to India in the summer of 2011 to gather information about the country as a business destination. He gathered demographic, political, economic facts and statistics and made a reconnaissance of the Indian start-up scenario. Moran was inspired by the opportunities and gaps in India. As a 25-year-old investment banker in the US, Moran grew more and more confident about India as his business destination. Moran came down to India in 2013 to launch Zoomcar. He collaborated with car majors like Tata, Mahindra, Ford, etc. to build a fleet for a car-rental service with the self-driving model. He withstood and successfully overcame the adversities he met in the way of regulations, competition, union bodies, etc. to build Zoomcar. Zoomcar, one of the initial players in cab services, faced stiff competition from imitators and other players. Within a few years of its inception, about 25 start-ups followed Zoomcar’s model. These included Myles, Voler, JustRide, and Revv. With Uber and Ola occupying the point-to-point ride hailing segment in India, the going became tough for Zoomcar. The space was getting increasingly crowded. With the growing competition and a variety of business models crowding the car-rental segment, Zoomcar with about $ 1.47 million of annual revenues, looked forward to capitalizing upon its niche segment of customers.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	Outline the process of entrepreneurship and analyze the context in which entrepreneurial opportunities may be identified in the environment.
	Understand the opportunities and challenges expat entrepreneurs face while venturing into developing markets.
	Analyze how an entrepreneur can overcome the VUCA (Volatility, Uncertainty, Contingencies, and Ambiguity) factors and make his/her way toward clarity with the right visioning, planning, and execution..
	Analyze the challenges and uncertainties that an entrepreneur could face in the initial as well as later stages of founding an enterprise (Eg: regulatory issues, competition, funding, etc.)..
	Apply the Force Field Analysis to an entrepreneurial venture.

Contents

AND THEN THE MEETING…

Keywords

Entrepreneurship; Emerging Markets; Car rental market; Challenges in Developing markets; Entrepreneurs in developing markets; Start-ups; Entrepreneurial business growth; Competition; Opportunity Discovery; Regulations

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