Anghami – Revolutionizing Music in the MENA Region
| Case Code: LDEN211
Case Length: 14 Pages
Pub Date: 2024
Teaching Note: Available
| Price: Rs.400
Organization : Anghami
Countries : United Arab Emirates
Themes: Entrepreneurship, Business Models , Business Environment,
Abstract Case Intro 1 Case Intro 2 Excerpts
Abu Dhabi-based music-streaming service Anghami, the first legal music streaming platform and digital distribution company in the Arab world, was started in Lebanon in 2011 by Elie Habib and his friend Eddy Maroun. They wanted to introduce a digital distribution platform and have all the music consumers wanted on demand, without the hassle of having to carry music players or syncing different devices. Anghami brought in several innovations that changed the way people listened to music in the Middle East. These included suggesting tracks to users, conducting virtual concerts, holding interactions with music artists, and including chat windows where users could interact with each other. In less than a decade – by 2021 – Anghami had become the MENA region’s leading music service with 73 million users and more than 30 million songs. In 2021, it shifted its headquarters from Lebanon to Abu Dhabi and then announced listing on the NASDAQ through a Special Purpose Acquisition Company. After the listing the company went in for a dual CEO structure with a Co-CEO joining in from the SAPC, Vistas Media. It remained to be seen if, after the change, the founders would be able to run the company as they had been doing till then
The case is structured to achieve the following teaching objectives:
- Study the opportunities and challenges for entrepreneurial ventures in the MENA region.
- Understand the Entrepreneurial ecosystem in the MENA region.
- Examine whether the business models of successful companies from the developed countries can be replicated in developing countries.
- Analyze the Freemium business model.
The Sound of Music
Online Music Market
Music in Mena
Building the Catalogue
Initial Challenges and Growth
Music for Mena
The Business of Music
Tech entrepreneurs; entrepreneurship; Business in MENA; entrepreneurial ecosystem; Business model; music industry; online music,Freemium business model, Spotify
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