Nyakio Grieco: A Role Model for BIPOC Entrepreneurs in the US Beauty Industry
| Case Code: LDEN217 Case Length: 11 Pages Period: 2002-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Nyakio Beauty Industry :Cosmetics & Toiletries Countries : United States Themes: SocialWomen Entrepreneurs, Brand Development, Brand Differentiation,Women in Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On February 8, 2023, Nyakio Kamoche Grieco (Nyakio), founder of skin care business Nyakio Beauty, said in a long-running series interview How I’m Making It , “I’m really proud of the fact that I never gave up. I got to align my passion and love for beauty with my purpose. I’m really grateful that I got to find it and co-create a space where I’m helping others who are also deeply passionate about beauty get to success much quicker than I ever did. But also, that I get to do something I love, do good in the world, and build a really strong business. I’m so lucky that it’s not just about a brand, it’s about a mission, and taking up more space.” Nyakio, a first-generation Kenyan American, started Nyakio Beauty in 2002 at the age of 27 after she realized that neither due credit nor recognition was given in the US cosmetics market for the beauty traditions and elegance of Africa..
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