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Case Code: LDEN140
Case Length: 14 Pages 
Period: 2012-2019   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization :
Industry :
Countries : India, Malaysia, China, UK, UAE, Japan and more
Themes: Entrepreneurship/ Startups/ Aggregator Model/ Franchisee Model/ International Expansion/Domestic Expansion/ Partnerships and Acquisitions/ Digital Technology
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

OYO-From a Startup to a Global Hotel Chain

 
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INTRODUCTION

 
In April 2019, “On Your Own” Hotels and Rooms (OYO), an aggregator of unbranded hotels and bed and breakfasts (B&B) in India, attracted an investment of around Rs 10.55 to Rs 14.05 billion from Airbnb Inc ., (Airbnb). As per the OYO-Airbnb deal, OYO’s 10,000 villas and homes in India, the UAE, and other markets, would be listed on the Airbnb platform, expanding OYO’s international reach while strengthening Airbnb’s presence in Asia.

In February 2019, OYO also marked its entry into Japan with its new service, “OYO LIFE”. OYO launched its Japan operations through a joint venture with Yahoo! Inc. The investment in Japan was aimed at bringing OYO’s housing rental product to the country. The service, OYO LIFE, went live in March 2019 with over 1,000 residential units across Tokyo enrolling for the service...

 

 
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