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Case Code: LDEN150
Case Length: 14 Pages 
Period: 2006-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : ME to WE
Industry :Government & Non-Profit Organisations
Countries : Canada
Themes: Social Entrepreneurship/ Branding Strategy/ Business Models/ Diversification
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The `We Movement`– Driving Social Change

 
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INTRODUCTION

 
Prior to getting access to clean water, Tencia, a single mom from a village in Mozambique, spent half a day on a daily basis walking and queuing up to collect water from a river outside her village. However, the water that she carried home was never sufficient for her family and she was left with barely any time to earn a livelihood. But after a hand-pump was installed at the center of her village by a non-profit organization called charity: water (CW), Tencia could bring home as much clean water as her family required. Moreover, she was left with ample time to pursue a bread-making business and work for her family’s future.

CW was founded by Scott Harrison (Harrison) in 2006 with the stated mission of bringing “clean and safe drinking water to people in developing countries” . Operating in 26 countries, it acted primarily as a fundraising body and outsourced execution of water projects, including the digging and drilling of wells, to local partners.

 

 
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