`Biryani by Kilo` - A Biryani Delivery Startup’s Success Story
| Case Code: LDEN165 Case Length: 10 Pages Period: 2015-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.300 Organization : Sky Gate Hospitality Pvt Ltd Industry :Foodservice Countries : India Themes: Entrepreneurship/ Entrepreneurial Strategy/ Platform Model/Leadership & Values |
Abstract Case Intro 1 Case Intro 2 Excerpts
A Start-up is Born
Roy started his career as Regional Manager with Pizza Express in the year 1997 and continued there up to 2002. He then worked for many companies like Amoretto’s Retail Pvt. Ltd (2002-04), Mars Restaurants Limited (2004-06), Global Franchise Architects (2006-08), Daily Bread Gourmet Foods (I) Pvt Ltd – a subsidiary of Britannia Industries Ltd (2008-12), and Zooropa Foods (2012-15) as chief operating officer (COO). Roy’s experience of 22 years in the food service industry, which included heading the operations of over 200 restaurants across diverse categories and formats, kindled in him a desire to create his own business. While working with Zooropa Foods, Roy realized that restaurants were not taking care to deliver biryani, one of India’s most popular foods, in a way that would preserve its real aroma...
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