bKash Mobile Money in Bangladesh – Promoting Financial Inclusion for the Masses
| Case Code: LDEN173 Case Length: 10 Pages Period: - Pub Date: 2021 Teaching Note: Available |
Price: Rs.250 Organization : bKash Industry : Financial Services Countries : Bangladesh Themes: FinTech, Banks and Banking, Digital Disruption, Technology in Banking |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
bKash, pronounced ‘bikash’ which means ‘prosperity’ in the local language of Bangladesh, was an apt name for the financial services provider which was started by Kamal Quadir (Quadir) in 2010 as a joint venture between Money in Motion LLC , USA, and BRAC Bank Limited (BRAC) , Bangladesh. bKash started off as a Mobile Financial Service Provider and was a subsidiary of BRAC. It focused mainly on providing affordable, reliable, and convenient mobile financial services to the low-income groups in Bangladesh and ensuring broader financial inclusion for the masses..
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