Bridge International Academies
| Case Code: LDEN124 Case Length: 20 Pages Period: 2015-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: Bridge International Academy Industry: Primary Education Countries: United States, Kenya, Liberia, Uganda Themes: Social Entrepreneur |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In November 2016, Bridge International Academies (Bridge), the world’s largest and fastest growing private school chain known for its radically innovative model, won the 2016 Global Shared Value Award for its unique solution to the problem of quality education for children from disadvantaged backgrounds. Dr. Maggie Aderin-Pocock, British space scientist, noted, "Education is the great leveller in a very unbalanced world. However, many poor children do not get the opportunity to take their first steps in schooling. Bridge International is changing this by providing effective, low cost, primary education in deprived areas and giving every child the right to be educated and to release their potential. I look forward to seeing the project expand into other countries and reach many more children in the future."
Shannon May (May), Co-Founder and Chief Strategy and Development Officer at Bridge, said, "...As we grow, we look forward to continuing to partner with governments, as well as international and civil society organizations, as the world comes together to implementing the next set of global development goals."
May, with the two other founders, Jay Kimmelman (Jay) and Phil Frei (Frei), developed an innovative, scalable "Academy-in-a-Box" franchise-based model which offered standardized world class education to children at the bottom of the pyramid (BOP). The model adopted "scripted instruction" methodology to deliver high quality education through standardization of delivery in the classroom. In this model, Bridge’s teachers read out student-focused, scripted lessons line-by-line from their tablets.
The robot-style teaching methodology with an incredible replicable and scalable model gave Bridge the scope to open an academy every 6 days from 2009–2016 and enroll more than hundred thousand students by the middle of 2016 by collaborating with governments and through franchising. The improved quality of education not only saw an improvement in the performance of poor children in certificate exams but also provided jobs to many...
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