Café Niloufer: Journey from a Small Business to a Popular Upmarket Brand

Case Code: LDEN199
Case Length: 11 Pages
Period: 1976-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : Café Niloufer
Industry :Foodservice
Countries : India
Themes: Brand Development Segmentation, Entrepreneurship,Brand Loyalty

Abstract Case Intro 1 Case Intro 2 Excerpts

Café Niloufer Under Babu Rao

Babu Rao was born into a poor family in a small village in Telangana’s Adilabad district. His family did not have the money to send him to school. Fortunately, several generous people of the local community funded his education till the ninth grade..

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