Can WOW! Momo Scale-up Pan-India without a Franchising Model?
![Can WOW! Momo Scale-up Pan-India without a Franchising Model?](../../../images20/line-png-16800.png)
Case Code: LDEN206 Case Length: 8 Pages Period: 2008-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Wow Momo Foods Pvt Ltd Industry :Foodservice Countries : India Themes: Growth Strategy, Entrepreneurship, RetailTech,Brand Extension |
![Can WOW! Momo Scale-up Pan-India without a Franchising Model?](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
A Leap of Faith
Daryani, co-founder and CEO Wow! Momo was born and raised in Kolkata, India, and hailed from a business family. As a child, Daryani spent a lot of time behind the cash counter of the retail store and it was there that he learnt his selling skills. He also became well-versed at upselling, interacting with customers, managing stock and inventory, and packaging..
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