Fabio Rosa - Bridging the Electricity Divide in Brazil
| Case Code: LDEN067 Case Length: 17 Pages Period: 2000-2009 Pub Date: 2010 Teaching Note: Not Available |
Price: Rs.300 Organization : Sistemas de Technologia Adequada Agroeletro, Instituto Para O Desenvolvimento De Energias Alternativas E Da Auto Sustentabilidade Industry :Power Countries : Brazil Themes: Social Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Providing Electricity to Rural Masses
In February 2008, Fabio Rosa (Rosa), a social entrepreneur based in Brazil, was awarded The Leapfrog Fund Award sponsored by The Schwab Foundation for Social Entrepreneurship and the Lemelson Foundation. This was the second time that Rosa was receiving the award, the first being in 2006. The award, among many others, recognized Rosa's efforts at providing rural families living in Brazil with access to electricity (Refer to Exhibit I for Awards Received by Fabio Rosa). Rosa had been working since the year 1983 toward rural electrification in Brazil.
According to him, as of November 2006, there were around 25 million people in Brazil who lacked access to electricity (Refer to Exhibit II for a Note on Brazilian Economy and its Power Sector). Rosa realized that access to electricity would provide many ways to these people to increase their income levels. However, his attempts to find solutions that would allow them access to electricity met with several obstacles.
Rosa started off working as a part of the government to bring electricity to the rural areas in Brazil. He teamed up with several people like local politicians and academicians who helped him in overcoming some of the obstacles that lay in the way of achieving rural electrification.
Rosa was keen on bringing about a significant positive difference in low-income families living in the rural areas in the country. He observed that there was a major exodus of people from the villages to the urban areas in search of better incomes and life styles. Through his efforts, he wanted to attract migrants from rural areas back to their villages.
Rosa changed his strategy and business model whenever he came across a barrier that could not be overcome. However, his goal remained the same - to improve the income levels of the rural families living in Brazil by providing them with access to electricity.
In 1992, Rosa established a private firm, Sistemas de Technologia Adequada Agroeletro6 (STA), to pursue his goal of rural electrification...
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
