Jaipur Rugs – Empowering Communities at the Bottom of the Pyramid through Social Innovation
| Case Code: LDEN133 Case Length: 15 Pages Period: 1978 - 2017 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: Jaipur Rugs Industry: Carpet Weaving Industry Countries: India; Global Themes: Social Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Nand Kishore Chaudhary - The Social Innovator
Born in 1953 in Churu in the Shekhawati region of Rajasthan, India, NKC belonged to a traditional Marwari family. His father, Bhani Ram Chaudhary, ran a shoe store. NKC did his primary schooling from a government school. He spent time reading the works of Mahatma Gandhi and Rabindranath Tagore. This led to instilling in him a lifelong affection and compassion for the poor.
While pursuing his education at a college in Churu, NKC joined his father's business. After he graduated, he was offered the job of a cashier in a bank. But he did not take it up as he wanted to start his own business. Realizing that there was a huge demand for hand-knotted rugs, NKC decided to travel to Jaipur and study the industry. He visited the carpet looms and saw how carpets were being made. He noticed lack of innovation and technology, inefficiencies in the systems, weavers being underpaid, and products of poor quality. He decided to bring about a change in the lives of these weavers and improve their condition...
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