Ninjacart-Disrupting Fresh Produce Supply Chain in India

Case Code: LDEN179
Case Length: 20 Pages
Period: 2015-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Ninjakart
Industry : Agriculture & Forestry
Countries : India
Themes: Entrepreneurship, Business Models, Business Environment, Supply Chain Management
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Supply Chain in Indian Agriculture: An Overview

Agriculture was one of the most important sectors in the Indian economy. After India attained independence in 1947, it adopted an agricultural development strategy that laid emphasis on self-sufficiency in essential foods items like wheat and rice. Agriculture reforms were undertaken in the form of consolidation of holdings, abolition of landlordism, etc. About 50% of Indians were employed in the agriculture sector, contributing about 18% to India's GDP according to the Economic Survey 2017-18..

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