Odunayo Eweniyi at PiggyVest: Fostering a Savings Culture among Nigerians for a Better Future
| Case Code: LDEN218 Case Length: 12 Pages Period: - Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : PiggyVest Industry :Financial Services Countries : Nigeria Themes: Women Entrepreneurs, Leading Change, FinTech,Women in Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Early Years
Eweniyi, born in Abeokuta, Ogun State, in south west Nigeria, was the eldest of four siblings. Her parents were university professors who taught her to have a solution-oriented mindset. She excelled academically, so much so that she graduated from high school at the age of fourteen. Growing up, Eweniyi initially wanted to study Medicine and Surgery, but she did not consider herself empathetic enough to thrive in the profession. She then decided to study Computer Engineering at the prestigious Covenant University, Ota, Ogun State, Nigeria, graduating top of her class in 2013.
Two weeks after completing her graduation, Eweniyi shifted to Lagos looking for job opportunities. One day when she was on her way back after attending a job interview, she met Ifezue (He), who had been her senior in university. Ifezue offered her the position of social media manager in his company
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