Rendanheyi - Driving Innovation through Corporate Entrepreneurship at Haier

Case Code: LDEN189
Case Length: 18 Pages
Period: 2005-2018
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Haier Group Corporation
Industry :Electrical & Electronics
Countries : China
Themes: Corporate Entrepreneurship, Leadership and Change Management, Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Corporate Entrepreneurship at Haier

Haier Group was founded in Qingdao city in Shandong Province, as a refrigeration factory in the 1920s. It was nationalized in 1949. In 1984 Zhang became the head of the struggling company..

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