Trevor Field and the PlayPumps of Africa
| Case Code: LDEN057 Case Length: 21 Pages Period: 1998-2008 Pub Date: 2009 Teaching Note: Available |
Price: Rs.500 Organization : Roundbout Outdoor, Playpumps International Industry :Social Sector Countries : Africa Themes: Entrepreneurship, Social Entrepreneurship, Base of the Pyramid |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The Birmingham-born Field had a career in advertising and marketing. He had also worked extensively in the printing and publishing industries, both in South Africa and the UK. Between 1971 and 1974, he worked with British Telkom and trained as Senior Technician in transmission...
RO was a for-profit organization with a social mission. Subsequently, Field and his colleagues made more changes in the PlayPump's features and named the product 'PlayPump Water System', which they registered as a trademark...
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