| On May 24, 2019, the Anand Milk Union Limited (AMUL’s) “Amul Girl”, the moppet used by Amul for brand promotion and advertisement, congratulated the Prime Minister of India, Narendra Modi, on the Bhartiya Janata Party (BJP’s) win in the 2019 Lok Sabha elections, and on his being elected the Prime Minister of India for the second term. While the tagline read, “kamaal ka performance” (great performance), the second caption, was, “Amul lotus and lotus of taste!” (Lotus happens to be the BJP’s symbol) (Refer to Figure 1). On January 30, 2019, the Amul Girl paid a tribute to Bollywood actor, Vicky Kaushal, for his exemplary performance in the Hindi movie, “Uri” (based on surgical strikes in 2018 at the India-Pakistan border), by putting her own spin on a dialogue in the movie “How’s the josh (spirit)” to exclaim, “Makhan ka josh!” (buttery spirit)..
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