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Alibaba`s `New Retail`: Integrating Online, Offline, Logistics, and Data across a Single Value Chain |
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INTRODUCTION |
In 2016, Alibaba Group Holding Limited (Alibaba) founder Jack Ma Yun (Jack Ma) unveiled the group’s ‘New Retail’ concept to take the retail experience to a whole new level. Ever since, the company had been pouring billions into implementing this strategy as it believed that the future of retail would not be a question of just online vs. offline. Daniel Zhang (Zhang), CEO of Alibaba, explained how the company adopted its New Retail strategy to integrate online and offline retail, expand into digital content, and support its globalization push, as it sought to expand its retail empire both within and outside China.
Through New Retail, Alibaba was also hoping to help bricks-and-mortar shops digitize their operations to offer online services, and to use the data thus generated from such businesses to further improve and tailor its operations.
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