Brewing Loyalty with AI: Starbucks` AI-Powered Rewards Program Redefining Personalization

Case Code: MKTG482
Case Length: 7 Pages
Period: 2010-2025
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Starbucks Corporation
Industry : Food & Beverage
Countries : United States
Themes: Digital Marketing, Artificial Intelligence, Digital Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Starbucks commenced operations as a small-scale coffee bean retailer in the Pike Place Market, Seattle, in 1971. It was founded by Gordon Bowker, Jerry Baldwin, and Zev Siegl, who focused on selling premium coffee beans and coffee making equipment. When Howard Schultz (Schultz) joined Starbucks as director of retail operations and marketing in 1982, he suggested that the company sell drinks rather than just beans and machines. However, he failed to convince his employers and so left the company to start his own coffee bar, 11 Giornale, in Seattle in 1986. In 1987, Schultz..

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