Casper, a mattress company in the U.S., quickly gained a huge following among consumers. Two key reasons for the company’s popularity were – it offered a single type of mattress as against the bewildering range of options offered at traditional mattress stores (which confused consumers) and it delivered the mattress directly to customers in a box, which they found convenient. However, the biggest factor to which Casper’s success was attributed was the way the company engaged with consumers on social media and its humorous offline advertisements. Several customers uploaded videos of how they unboxed the mattress and how it unfurled. In fact, Casper encouraged customers to upload the videos. The company also ran online and offline campaigns to reinforce its association with sleep...

Marketing Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

PayPal (9 USD)

BACKGROUND NOTE-Next Page>>