|
| Search for Cases |
|
Case Details |
|
|
|
|
MakeMyTrip`s Marketing Campaigns |
|
|
|
|
| <<Previous Page |
INTRODUCTION |
| In April 2019, India based travel-booking portal MakeMyTrip (MMT) stepped into the corporate travel booking segment with the acquisition of a company Quest2Travel.com (Quest2Travel). Through this acquisition, the company aimed to extend its service offerings to large corporates and fulfill their travel requirements. The same month, the company launched an innovative travel game show series called MMT Knock-Knock on its App with the aim of driving customer engagement through incredible travel bids, deals, rewards, and games. To make the series engaging and fun, the live show was anchored by well-known television celebrities Gauhar Khan and Purab Kohli. The 30-minute in-app show comprised segments like live bidding for delightful travel deals, quizzing for attractive prizes, original travel entertainment content, and a jackpot prize offering exquisite international holidays. As part of this campaign, the company offered some exciting prizes including a luxurious five star retreat stay in the Maldives, return air tickets to Istanbul for two, an all-inclusive holiday deal for Bhutan, Business Class return air tickets for two to Paris, holiday package for Austria, Business Class air tickets to St. Petersburg, holidays in the Andamans, Ladakh, etc...
|
| |
 |
| or |
 |
| or |
PayPal (13 USD)
|
|
|
| |
|
| |
| ABOUT THE COMPANY-Next Page>> |
| |
|
| |
|
|
|
