`boAt` Lifestyle- Can it Sail in Choppy Waters?
| Case Code: MKTG446
Case Length: 8 Pages
Pub Date: 2023
Teaching Note: Available
| Price: Rs.200
Organization : Imagine Marketing Limited (boAt)
Industry :Electrical & Electronics
Countries : India
Themes: Marketing Strategy, Brand Strategy, Product Strategy & Design,Branding Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts
boAt was founded in New Delhi, India, by Sameer Mehta (Mehta) and Aman Gupta in 2016. The company initially started as a bootstrapped firm with an in-house funding of Rs. 3 million from its founders. It was a struggle for the founders to raise funds in the initial stages and to manufacture products which were affordable as well as fashionable..
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