Celebrity Brand Endorsement Crisis at Subway
| Case Code: MKTG439 Case Length: 13 Pages Period: 2014-2019 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Subway IP Inc. Industry : Food & Beverage Countries : United States Themes: Advertising & Promotion, Brand Strategy, Public Relations & Media, Ethics in Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On July 7, 2015, Jared Fogle (Fogle), a key spokesman for fast food restaurant chain Subway, was arrested by the FBI on charges of possessing child pornography and indulging in paid sex with minors in the US. The arrest was made after the FBI raided his home and found incriminating evidence which supported the fact that he was guilty of the said offence. Fogle, a brand ambassador for Subway, had been associated with the company for 15 years. , Subway immediately disassociated itself from Fogle and issued statements ending the relationship with him. Two weeks after Fogle’s arrest, on July 21, 2015, Tony Pace (Pace), Chief Marketing Officer at Subway, submitted his resignation to the management. Pace was handling the Fogle crisis, when he decided to leave Subway..
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