Crocs-Embracing Its `Ugly` Image

Case Code: MKTG451
Case Length: 12 Pages
Period: 2022
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Crocs, inc.
Industry : Retailing
Countries : Global
Themes: Branding Strategy, Advertising & Promotion

Abstract Case Intro 1 Case Intro 2 Excerpts

Crocs – Early Years

Hanson, Boedecker, and Seamans founded Crocs in 2002, with headquarters in Niwot, Colorado, USA . During a trip to the Caribbean Islands, the Crocs founders discovered clogs made of a unique material called Crosilite – an antimicrobial resin foam. A Canadian company called Foam Creations developed these clogs and their material. Foam Creations made boating-friendly clogs using Crosilite..

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