Dineout - Constantly Re-Imagining Restaurant Technology
| Case Code: MKTG424 Case Length: 18 Pages Period: 2012-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization : Dineout Services Pvt. Ltd. Industry :Technology & Communications Countries : India Themes: New Business Development/ Emerging Technologies/ Services Marketing/Business Level Strategies |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Early Days
The idea for setting up Dineout was born when four school friends, Ankit Mehrotra (Mehrotra), Vivek Kapoor (Kapoor), Sahil Jain (Jain), and Nikhil Bakshi, realized how difficult it was to find information about new restaurants in New Delhi, India. The four friends realized that every time they went out to eat, they went to the same places they had been to. This was due to various reasons that included a lack of information about new restaurants, reluctance to try a new restaurant for fear of being let down, and lack of an independent website which provided information about the various restaurants in any city..
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