Firstcry.com`s Marketing Strategy

Case Code: MKTG458
Case Length: 15 Pages
Period: 2010- 2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : Firstcry.com
Industry :e-commerce
Countries : India
Themes: Digital Marketing, Marketing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In January 2023, Firstcry.com (Firstcry), an India based e-commerce startup for baby and kids’ products, launched a new offline store at Reach Group’s commercial development, Reach 3 Roads, Gurugram, India. For the company, the opening of the store was a step toward further expanding its offline presence in India. Nandini Taneja, Vice President, Reach Group, an India-based real estate company, said, “Firstcry drives an integrated marketing strategy between online, mobile, and offline stores which is helpful for our customers.”..

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