IKEA`s Innovative Marketing Campaign: `Buy with Your Time`

Case Code: MKTG462
Case Length: 7 Pages
Period: 2020-2021
Pub Date: 2024
Teaching Note: Available

Price: Rs.300
Organization : IKEA
Industry :Furniture Retail
Countries : United Arab Emirates
Themes: Advertising & Promotion

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Ingvar Kamprad Elmtaryd Agunnaryd (IKEA), one of the most innovative companies in the world, came up with an innovative marketing campaign ‘Buy with your time’ in February 2020..

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