Is Ola Electric Skidding off the Road in India`s Automobile Market?

Case Code: MKTG454
Case Length: 11 Pages
Period: 2017-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Ola Electric Mobility Pvt. Ltd.
Industry : Automotive
Countries : India
Themes: Communication Strategy, Competitive Environment, Product Strategy & Design,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In a video posted on social media on April 3, 2023, a parked Ola S1 – an electric-two-wheeler (ETW) manufactured by Indian Electric Vehicle (EV) company, Ola Electric Mobility Pvt. Ltd. (Ola Electric) was seen catching fire. Media speculation suggested that a possible short circuit could have caused the EV to catch fire. The incident highlighted the fact that fire accidents involving ETWs seemed to be still occurring regularly. In 2022, several instances of ETWs catching fire were reported with some people even losing their lives in these incidents and several getting injured..

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