Linc Pens: Marketing Strategies to Survive the Covid-19 Pandemic

Case Code: MKTG441 Case Length: 11 Pages Period: 2013- 2021 Pub Date: 2022 Teaching Note: Available

Price: Rs.300 Organization : Linc Pen & Plastics Industry :General Business Countries : India Themes: Marketing Strategy, Distribution, Product Launch, Pricing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In Q1 (April-June) FY 2022 (during the peak of the second wave of the COVID-19 pandemic), Linc Pen & Plastics Limited (Linc), an India-based stationery company, reported a sales turnover of Rs.551.30 million as compared to Rs.275.17 million in Q1 (April-June) FY 2021 (Refer to Table I for Quarter wise sales of Linc for FY 2020, FY 2021 and FY 2022). In Q4 (January-March) FY2021, Linc achieved sales of Rs.937.7 million in i.e., 92.85% of the Rs.1009.8 million sales achieved in the same quarter of FY2020..

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