Online Grocery Delivery Strategy in India: Amazon Prime Now`s Transition to Amazon Fresh
| Case Code: MKTG434 Case Length: 8 Pages Period: 2016-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : Amazon India Industry :Retailing Countries : India Themes: Service Operations, Marketing Strategy, New Business Development,E-commerce |
Abstract Case Intro 1 Excerpts
Excerpts
Exhibits
Exhibit I: Positions of food delivery players in India’s Hyperlocal Grocery Space-2019
Exhibit II: Companies Information
Exhibit III: Factors that Made India’s Online Grocery Retail Sector Attractive to Invest in
Exhibit IV: Availability of Essential Goods on Online Platforms and Local Retailers during Lockdown in India as of April 2020
Exhibit V: eGrocery Market Trend - 2020
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