PiRuby`s Teaser Campaign in the Edtech Market Using Content Co-creation

PiRuby`s Teaser Campaign in the Edtech Market Using Content Co-creation
Case Code: MKTG452
Case Length: 7 Pages
Period: 2016
Pub Date: 2023
Teaching Note: Available
 Price: Rs.300
Organization : PiRuby
Industry :Education
Countries : India
Themes: EdTech, New Product Development, Brand Development,Product Launch
PiRuby`s Teaser Campaign in the Edtech Market Using Content Co-creation
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Ira, a digital marketing consultant, was sitting by her desk at her office, scribbling on her notepad. She had been thinking for more than a week about an assignment she received from a start-up in Bengaluru, PiRuby. Despite several rounds of discussions with her team over scores of cups of coffee, she did not have a plan in place..

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