Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues
| Case Code: MKTG435 Case Length: 7 Pages Period: 2020-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : Titan Company Limited Industry : - Countries : India Themes: Marketing Communication, Advertising & Promotion, Public Relations & Media, Consumer Behavior |
Abstract Case Intro 1 Excerpts
Excerpts
Exhibits
Exhibit I: The Statement Issued By Tanishq While Removing the Ad from Media
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