The Renaming Woes of Australia`s Coon: Building a Culture of Acceptance?
| Case Code: MKTG440 Case Length: 13 Pages Period: 2020-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Saputo Inc. Industry : Food & Beverage Countries : Canada Themes: Branding Strategy, Marketing Strategy Marketing Communication, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In July 2021, Coon Island, a locality north of Sydney, Australia, was renamed Pirrita Island and the adjacent Coon Island Point was renamed as Miners Point. Kevin Baker, Liberal councilor, said, “Coon Island was a name that was genuinely racist and genuinely hurtful to a lot of people in our community. This outcome, renaming the places Pirrita Island and Miners Point, balances the recognition of the European history of the island and the significant contribution miners have had to our area, but also the 60,000-plus years of Indigenous history that the places have.” ..
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