Un-carrier-T-Mobile`s Strategy to Disrupt the US Telecom Industry
| Case Code: MKTG437 Case Length: 8 Pages Period: 2013-2017 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : T-Mobile US Inc Industry : Technology & Communications Countries : United States Themes: Advertising & Promotion, Information Systems, Strategic Planning |
Abstract Case Intro 1 Case Intro 2 Excerpts
T-Mobile
T-Mobile US Inc. was founded in 1994 and was headquartered in Bellevue, Washington, USA (Exhibit I). It provided wireless communication services under the T-Mobile and Metro and Sprint brands . The company provided wireless services to post-paid, prepaid, and wholesale customers. The company sold its services through its retail stores, website, T-Mobile app, and customer care channels. It also provided a range of wireless devices and accessories from vendors like Apple, Samsung, and Google. These devices were sold to dealers and third party distributers for resale through third party retail outlets and third party websites..
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