Un-carrier-T-Mobile`s Strategy to Disrupt the US Telecom Industry

Case Code: MKTG437
Case Length: 8 Pages
Period: 2013-2017
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : T-Mobile US Inc
Industry : Technology & Communications
Countries : United States
Themes: Advertising & Promotion, Information Systems, Strategic Planning
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


T-Mobile US Inc. was founded in 1994 and was headquartered in Bellevue, Washington, USA (Exhibit I). It provided wireless communication services under the T-Mobile and Metro and Sprint brands . The company provided wireless services to post-paid, prepaid, and wholesale customers. The company sold its services through its retail stores, website, T-Mobile app, and customer care channels. It also provided a range of wireless devices and accessories from vendors like Apple, Samsung, and Google. These devices were sold to dealers and third party distributers for resale through third party retail outlets and third party websites..

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