Zappos.com: Delivering a Superior Customer Experience
| Case Code: MKTG450 Case Length: 8 Pages Period: 2016- 2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.200 Organization : Zappos.com Industry : Retailing Countries : United States Themes: Digital Marketing, Direct Marketing, Social Media Marketing,Direct to Consumer |
Abstract Case Intro 1 Case Intro 2 Excerpts
About The Company
In 1998, Nick Swinmurn (Swinmurn), former marketing manager of Autoweb.com , got the idea of selling shoes online, and allowing customers to purchase shoes of their choice from their home or office through catalogs. Accordingly, in 1999, Swinmurn along with Tony Hsieh (Hsieh) – co founder of Link Exchange and a venture capitalist – and Alfred Lin (Lin) – former Vice President (VP) of Finance and Business Development, Tellme Networks , set up a company with an amount of US$ 0.5 million in San Francisco, US, under the name ShoeSite.com. . Later, in July 1999, the name of the company was changed to Zappos.com based on the Spanish word for shoes, “zapatos”. The financial requirements of the company led Hsieh in 2000 to invest around US$ 2 million through Venture Frogs..
Buy this case study (Please select any one of the payment options)
| Price: Rs.200 |
Price: Rs.200 | PayPal (5 USD) |
