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Case Code: OPER132
Case Length: 11 Pages 
Period: 2017-2019      
Pub Date: 2019
Teaching Note: Available
Organization : 7WEAVES
Industry :Textiles & Apparel
Countries : Canada; United States
Themes: Logistics & Supply Chain/Social Entrepreneurship/Business Models/Sustainable Innovation
Case Studies  
Business Strategy
Human Resource Management
IT and Systems
Leadership & Entrepreneurship

7WEAVES: Slow Fashion

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7WEAVES was set up as an integrated textile-garment manufacturing facility in partnership with local communities dependent on the forests in Assam’s Loharghat Forest Range. It was a for-profit company focused on Eri silk. Rituraj pointed out that there was a plethora of dye-yielding plants in this region, which could be used in the dyeing of the fabric. The founders aimed to create world class facilities for catering to the global market by offering a very competitive price for the highest quality. By expanding the market and going global, they hoped to create continuous and gainful employment for the artisans, according to Rituraj...
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By January 2019, 7WEAVES was able to provide guaranteed work to people in 36 households. Mandakini wanted to bring this number up to 150 households by the end of 2019. Caroline Poiner, a social entrepreneur and founder of the Australia-based Artisan of Fashion who had spent days in Assam understanding the 7WEAVES concept, called it a “holistic approach that has the potential to create lasting impact on the whole community.”..


7WEAVES had already started getting orders from slow fashion brands in Germany, France, and Australia and was sampling a few more in Belgium and India. At the same time, Mandakini had to contend with some customers who did not understand the concept of slow fashion, and pushed for quick supplies for artesian products. She was also worried about pricing the product. Eri was similar to the comparably lower priced khadi cotton in look and texture and did not have the luster of silk, yet it was more costly to produce...


Exhibit I:Logo of 7WEAVES
Exhibit II: An Image of Mandakini Gogoi with an Artisan
Exhibit III: Some More Images from 7WEAVES
Exhibit IV:The Stages in Value-chain of Eri Silk
Exhibit V:Rituraj Dewan Receiving the National Award from the Union Minister of Textiles and the Union Minister, Ministry of Social Justice & Empowerment
Exhibit VI:Cost Sheet of 7WEAVES
Exhibit VII:The Numbers Associated with Eri Rearing and Spinning of Yarn