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Case Code: OPER145
Case Length: 18 Pages
Period:
Pub Date: 2020
Teaching Note: Available
Price:Rs.500
Organization : Big Basket
Industry :General Business
Countries : India
Themes: Operations and Supply Chain Management/E-Business Operations/Logistics & Supply Chain/Collaboration
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BigBasket`s Struggle with COVID-19

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INTRODUCTION

 
BigBasket.com (BigBasket) , an online grocery store in India, saw a 900% surge in orders within a span of one month in April 2020. This was during a time when the entire country was under complete lockdown to curb the spread of the deadly Coronavirus Disease 2019 (COVID-19).

COVID-19 was spreading across the globe like wildfire from the beginning of the year 2020. Since it was a contagious disease with no treatment in sight, there were global restraints on travel and any kind of movement. The first case of COVID-19 in India was reported in January 2020. By March 2020, India was well in the grip of the deadly virus. The Indian government sprang into action and declared lockdowns and curbs on travel. Initially, the lockdown was declared for 21 days, ending on April 14, 2020. But it was extended several times. The lockdown, however, allowed essential services including delivery of medicines and groceries to function. ..
 
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