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Forecasting in the Platform Economy: The Uber Way |
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INTRODUCTION |
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| On a Monday morning in early 2014, the head of the US Operations at Uber Technologies, Inc. (Uber) was sitting in his office cabin looking worried. The Uber trip forecasts in some markets had gone wrong. There was a huge difference between the forecast trip figures and the actual trip figures. He was also not sure why Uber drivers were not available during times of high demand in a particular area and were just sitting around when the demand was low. Another issue that was bothering him was the impact of an increase in the number of bikers and increased usage of subway trains. In addition to this, he was perturbed by the rising number of customer complaints over delays in booking Uber cabs. To discuss these issues, he called for a meeting with the data analysts’ team. He was hopeful that would help fix all the issues... |
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