Nestlé India: Adopting a Regional Approach in its Distribution Strategy

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: OPER148
Case Length: 12 Pages
Period: 1959-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Nestlé India Limited
Industry : Food & Beverage
Countries : India
Themes: Supply Chain Management, B2B Marketing, Distribution,Operations Analysis
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In July 2020, the Indian subsidiary of Switzerland-based Nestlé SA (Nestlé) and leading packaged food manufacturer, Nestlé India Limited (NIL), reported Rs 33,253 million in revenues for Q1 2020, as compared to Rs 31,493 million in the last quarter of 2019. However, the company stated that its sales had been adversely impacted by the nationwide lockdown imposed due to the Coronavirus pandemic (Covid-19) . Suresh Narayanan (Narayanan), Chairman and Managing Director of NIL, said, “Our Company remained resilient in the first quarter, as the numbers indicate, and delivered volume and mix led growth.”..

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