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Supply Chain Transformation at Starbucks (A) |
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INTRODUCTION |
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| US-based coffee company and coffeehouse chain Starbucks Corporation (Starbucks) was founded in 1971 and grew to become one of the top coffee chains in the world. It became synonymous with good coffee and great customer service, and emerged as ‘the third place’ – a place apart from work and home, where people would like to spend their time. Each Starbucks store offered hot and cold drinks and several varieties of snacks. Starbucks was known for more than 30 blends of premium coffee and hand crafted coffee beverages... |
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PayPal (7 USD)
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