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Case Code: OPER134
Case Length: 12 Pages 
Period: 2000-2017      
Pub Date: 2019
Teaching Note: Available
Price:Rs.200
Organization : Starbucks Corporation
Industry :Food & Beverage
Countries : United States
Themes: Logistics & Supply Chain/Operations Strategy/Operations and Supply Chain Management
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Supply Chain Transformation at Starbucks (B)

 
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INTRODUCTION

 
Former CEO and Chairman of US-based coffee company and coffeehouse chain Starbucks Corporation (Starbucks), Charles Schultz (Schultz) returned to the company amidst its dwindling fortunes in 2008. The sales were falling but the supply chain costs were increasing. Between 2007 and 2008, while the same store sales fell by 10%, the supply chain costs increased from US$ 750 million to US$ 825 million...
 
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