Connect India-Building a Rural Entrepreneurial Ecosystem

Tesco's Supply Chain Management Practices
Case Code: OPER150
Case Length: 11 Pages
Period: 2015-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.250
Organization : Connect India E-Commerce Services Private Limited (Connect India)
Industry :Transport & Logistics
Countries : India
Themes: Logistics & Supply Chain,Rural Markets,Platform Ecosystem,E-commerce
Tesco's Supply Chain Management Practices
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Connect India E-Commerce Services Private Limited (Connect India), a Bengaluru-based Last Mile Delivery (LMD) service provider, established its first Rapid Fulfilment Center (RFC) in the northern Indian city of Jalandhar, Punjab, on June 14, 2019. The 10,000 square foot center enabled Connect India’s customers, including e-commerce companies and financial institutions, to deliver goods to nearby rural areas and collect goods from nearby sellers and ship them to their customers. The center had a warehouse, a coffee outlet, and a skill center...

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