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Hennes & Mauritz (H&M): High Cost of Fast Fashion

Case Code: OPER146
Case Length: 11 Pages
Period: 2019-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : Hennes & Mauritz
Industry :Retailing
Countries : Sweden
Themes: Supply Chain Management/ Inventory Management/ Logistics & Supply Chain/Supply Chain Transformation
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

The Fast Fashion Supply Chain

H&M was founded in 1947 by Erling Persson, a salesman from Västerås, Sweden. It started by selling stylish women’s clothes at reasonable prices. The store called Hennes, attracted customers, and grew in size and presence. By the end of the 1960s, it had expanded to Norway and Denmark. In 1968, Persson acquired Mauritz Widforss, a store chain that sold men’s clothes. Subsequently, the stores were rechristened Hennes & Mauritz. In 1974, the company went public. In the 1980s, the founder’s son introduced a few changes to give the company an image makeover. The changes included bringing in new designs and improving quality. The company expanded rapidly and by 2006, it had a presence in 24 countries across the world..

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