Sony Corporation - Future Tense?
| Case Code: HROB130 Case Length: 19 Pages Period: 2005-09 Pub Date: 2010 Teaching Note: Available |
Price: Rs.500 Organization: Sony Corporation Industry: Consumer Electronics Countries: Japan Themes: Corporate Culture, HR Restructuring, Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Sony was founded in 1946 as Tokyo Tsuchin Kyogo by Masaru Ibuka and Akio Morita (Morita). The company began with 20 employees and a capital of ¥ 190,000. Sony started off manufacturing telecommunications and measuring equipment and then began making transistor radios and tape recorders...
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