Industrial Marketing Case Studies

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Case Title   Case Code Buy Case
International Industrial Marketing Details IMC20

Ethics in Industrial Marketing Details IMC19

Business Networks and Technology Details IMC18

Performance Measurement and Control Details IMC17

Personal Selling and Direct Marketing Details IMC16

Advertising, Sales Promotion and Public Relations Details IMC15

Planning the Promotion Mix Details IMC14

Logistics Management Details IMC13

Channel Structure and Dynamics Details IMC12

Pricing Decisions Details IMC11

Service Design and Delivery Details IMC10

Product Strategy and New Product Development Details IMC09

Market Segmentation, Targeting and Positioning Details IMC08

Strategic Planning Details IMC07

Assessing Market Opportunities Details IMC06

Buyer-Seller Relationships Details IMC05

Organizational Buying and Buyer Behavior Details IMC04

Demand Issues Details IMC03

Products, Services and Customers Details IMC02

Introduction To Industrial Marketing Details IMC01

 

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